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Webcast: Get the Latest on Household Acquisition

Gain best practices for checking acquisition and understand the latest trends and developments. You’ll also learn: Advanced targeting analytics The advantage of highly personalized direct mail pieces...

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Webcast: 3 Best Practices for Planning Your Next Marketing Campaign

Gain best practices for a household acquisition strategy to obtain low-cost core deposits and increase your Net Interest Margin (NIM) – we’ll discuss: Must-haves of generational marketing Keys to...

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Webcast: The Future of Customer Engagement in Banking

Learn the most important trends on the horizon – including digital banking, marketing analytics, and artificial intelligence – and how your financial institution can successfully integrate them to...

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Webcast: Market Smarter, Not Harder

This webcast will explore: • Common data challenges experienced by financial institutions • How to use data for deeper customer relationships • How to use data for customer acquisition Presented by...

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Deposit Acquisition Strategies for the 21st Century

With the cost to acquire deposits increasing and fewer traditional bank deposit dollars circulating among an increasingly large playing field of competitors vying for them, like retail establishments,...

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Webcast: Winning at Acquisition In Times of Change

Learn how harnessing data to create highly targeted engagement helps financial institutions achieve low-cost, high-win-rate household acquisition. Presented by The Financial Brand.

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Webcast: Financial Industry Economic Update

In this webcast, you’ll explore the economy’s impact on the banking industry. The discussion covers trends in the economy and banking operations, including forecasts for economic growth, unemployment,...

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[Webcast] Financial Industry Economic Update

In this webcast, you’ll explore the economy’s impact through the lens of credit unions. The discussion covers trends in the economy and banking operations, including forecasts for economic growth,...

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[Webcast] Turn Your Brand Into a Lifestyle

In this webcast, you’ll learn how your organization can position itself as not just a brand, but a lifestyle. The content for this presentation was created by Alexandra Gekas. The views and opinions...

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Targeted and Personalized Checking Acquisition Achieves More Than 380% ROMI

A large, regional bank with more than $10B in assets sought a new strategy and a cost-efficient solution to boost core deposits by acquiring new households.

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Give Your Account Acquisition Program a Boost

Meeting your financial institution’s revenue goals by attracting and acquiring new account holders can be a complex and expensive process. Successful account holder acquisition is not only about...

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Big Data or Smart Data?

How to Maximize What You (Already) Know About Your Account Holders

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11 Steps to Holistic Loan Marketing

With a Q1 2015 rise in consumer credit, U.S. lending is showing signs of a comeback. Is your marketing plan solid enough to capture the volume of quality loans you want? Now is the time to review...

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The Big Six: Must-Know Marketing Metrics

Financial services marketers are being asked to do more, contribute more, and prove their value. But how do you prove value? By not only implementing marketing campaigns, but also measuring their...

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Using Voice of the Customer to Improve Customer Satisfaction and Employee...

A regional bank in the southern U.S. utilized Voice of the Customer, Powered by CSP, to identify the key drivers of the customer experience. Two years after implementation, the bank enjoyed significant...

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