Clik here to view.
Harnessing Analytics Across the Customer Life Cycle
Watch “Harnessing Analytics Across the Customer Life Cycle,” an insightful, 12-minute slide cast hosted by Harland Clarke with Forrester Research. Forrester analyst Srividya Sridharan and Stephen...
View ArticleWhat Do You Really Know? How FI Marketers Can Win Using Better Data
Marketers have access to tons of data. In many cases, the data marketers have isn’t the data they really need, and their data analysis isn’t telling them what they really need to know. It’s a “better...
View ArticleBig Data or Smart Data?
How to Maximize What You (Already) Know About Your Account Holders Big data is a big deal. It’s the topic of much debate at financial institutions, and the cause of a lot of marketing angst. The big...
View ArticleTargeted and Personalized Checking Acquisition Achieves More Than 380% ROMI
A large, regional bank with more than $10B in assets sought a new strategy and a cost-efficient solution to boost core deposits by acquiring new households.
View ArticleClik here to view.
11 Steps to Holistic Loan Marketing
With a Q1 2015 rise in consumer credit, U.S. lending is showing signs of a comeback. Is your marketing plan solid enough to capture the volume of quality loans you want? Now is the time to review...
View ArticleUsing Voice of the Customer to Improve Customer Satisfaction and Employee...
A regional bank in the southern U.S. utilized Voice of the Customer, Powered by CSP, to identify the key drivers of the customer experience. Two years after implementation, the bank enjoyed significant...
View ArticleCustomer Experience: Best Practices for Growing Revenue
Customer experience is quickly gaining steam in the financial industry — here’s why. (Bonus: Best practices to help you get started).
View ArticleWebcast: Opportunity Analysis: Turning Information into Action … and Growth
Learn how advanced data analytics can help you maximize marketing spend and sustain profitability over time. Presented by Harland Clarke.
View ArticleThe 5 V’s of Big Data: Volume
Historian Arthur Schlesinger once said, “Science and technology revolutionize our lives, but memory, tradition and myth frame our response.” While science and tech have certainly revolutionized our...
View ArticleThe 5 V’s of Big Data: Variety
Last week, I covered the first of the five “V’s” of big data, volume. This week, I’m looking at variety and how it can present a challenge to financial institutions. “Variety is the spice of life” — or...
View ArticleThe 5 V’s of Big Data: Velocity
I’ve covered two of the five “V’s” of big data in previous posts — volume and variety. Today, I’m looking at velocity, in terms of both how fast data comes in and how fast it’s now expected to come out...
View ArticleThe 5 V’s of Big Data: Veracity
I’m up to the fourth “V” in the five “V’s” of big data. Previously, I’ve covered volume, variety and velocity. That brings me to veracity, or the validity of the data that financial institutions use to...
View ArticleClik here to view.
Quick Deposit Acquisition Strategies to Meet Your Annual Goals
In the June Strategic Update, we discussed the increased inflow of deposits due to the expanded FDIC insurance and stock market fears. While deposit balances are still on the rise, meeting new checking...
View ArticleHow New Acquisition Strategies Contribute to Revenue Growth
In the wake of Regulation E and its impact on checking revenue from overdraft fees — and with the full effects of the Dodd-Frank Act yet to be determined — financial institutions are taking a closer...
View ArticleClik here to view.
Give Your Account Acquisition Program a Boost
Meeting your financial institution’s revenue goals by attracting and acquiring new account holders can be a complex and expensive process. Successful account holder acquisition is not only about...
View ArticleThe Big Six: Must-Know Marketing Metrics
Financial services marketers are being asked to do more, contribute more, and prove their value. But how do you prove value? By not only implementing marketing campaigns, but also measuring their...
View ArticleTrendWatch 2017: The Need for Speed
Financial marketers know they’ll have to make quick decisions in 2017 to keep up with emerging patterns and economic drifts. Our white paper includes six important marketing trends we’ve identified and...
View ArticleThe Marketer’s Guide to Justifying Your Existence Part 3: How to Translate...
Wondering how to assess the value of your marketing endeavors and, more importantly, how to demonstrate that value to senior leadership? We’ll take you through the important metrics that can help you...
View Article5 Challenges for Financial Institutions to Overcome When it Comes to Big Data
Historian Arthur Schlesinger once said, “Science and technology revolutionize our lives, but memory, tradition and myth frame our response.” While science and tech have certainly revolutionized our...
View ArticleWhat Do You Really Know? How Financial Services Marketers Can Win Using...
Marketers have access to tons of data. In many cases, the data marketers have isn’t the data they really need, and their data analysis isn’t telling them what they really need to know. It’s a “better...
View Article