Using Voice of the Customer to Improve Customer Satisfaction and Employee...
A regional bank in the southern U.S. utilized Voice of the Customer, Powered by CSP, to identify the key drivers of the customer experience. Two years after implementation, the bank enjoyed significant...
View ArticleThe Big Six: Must-Know Marketing Metrics
Financial services marketers are being asked to do more, contribute more, and prove their value. But how do you prove value? By not only implementing marketing campaigns, but also measuring their...
View Article11 Steps to Holistic Loan Marketing
With a Q1 2015 rise in consumer credit, U.S. lending is showing signs of a comeback. Is your marketing plan solid enough to capture the volume of quality loans you want? Now is the time to review...
View ArticleBig Data or Smart Data?
How to Maximize What You (Already) Know About Your Account Holders
View ArticleGive Your Account Acquisition Program a Boost
Meeting your financial institution’s revenue goals by attracting and acquiring new account holders can be a complex and expensive process. Successful account holder acquisition is not only about...
View ArticleTargeted and Personalized Checking Acquisition Achieves More Than 380% ROMI
A large, regional bank with more than $10B in assets sought a new strategy and a cost-efficient solution to boost core deposits by acquiring new households.
View Article[Webcast] Turn Your Brand Into a Lifestyle
In this webcast, you’ll learn how your organization can position itself as not just a brand, but a lifestyle. The content for this presentation was created by Alexandra Gekas. The views and opinions...
View Article[Webcast] Financial Industry Economic Update
In this webcast, you’ll explore the economy’s impact through the lens of credit unions. The discussion covers trends in the economy and banking operations, including forecasts for economic growth,...
View ArticleWebcast: Financial Industry Economic Update
In this webcast, you’ll explore the economy’s impact on the banking industry. The discussion covers trends in the economy and banking operations, including forecasts for economic growth, unemployment,...
View ArticleWebcast: Winning at Acquisition In Times of Change
Learn how harnessing data to create highly targeted engagement helps financial institutions achieve low-cost, high-win-rate household acquisition. Presented by The Financial Brand.
View ArticleDeposit Acquisition Strategies for the 21st Century
With the cost to acquire deposits increasing and fewer traditional bank deposit dollars circulating among an increasingly large playing field of competitors vying for them, like retail establishments,...
View ArticleWebcast: Market Smarter, Not Harder
This webcast will explore: • Common data challenges experienced by financial institutions • How to use data for deeper customer relationships • How to use data for customer acquisition Presented by...
View ArticleWebcast: The Future of Customer Engagement in Banking
Learn the most important trends on the horizon – including digital banking, marketing analytics, and artificial intelligence – and how your financial institution can successfully integrate them to...
View ArticleWebcast: 3 Best Practices for Planning Your Next Marketing Campaign
Gain best practices for a household acquisition strategy to obtain low-cost core deposits and increase your Net Interest Margin (NIM) – we’ll discuss: Must-haves of generational marketing Keys to...
View ArticleWebcast: Get the Latest on Household Acquisition
Gain best practices for checking acquisition and understand the latest trends and developments. You’ll also learn: Advanced targeting analytics The advantage of highly personalized direct mail pieces...
View ArticleWhat Do You Really Know? How Financial Services Marketers Can Win Using...
Marketers have access to tons of data. In many cases, the data marketers have isn’t the data they really need, and their data analysis isn’t telling them what they really need to know. It’s a “better...
View Article5 Challenges for Financial Institutions to Overcome When it Comes to Big Data
Historian Arthur Schlesinger once said, “Science and technology revolutionize our lives, but memory, tradition and myth frame our response.” While science and tech have certainly revolutionized our...
View ArticleThe Marketer’s Guide to Justifying Your Existence Part 3: How to Translate...
Wondering how to assess the value of your marketing endeavors and, more importantly, how to demonstrate that value to senior leadership? We’ll take you through the important metrics that can help you...
View ArticleTrendWatch 2017: The Need for Speed
Financial marketers know they’ll have to make quick decisions in 2017 to keep up with emerging patterns and economic drifts. Our white paper includes six important marketing trends we’ve identified and...
View ArticleThe Big Six: Must-Know Marketing Metrics
Financial services marketers are being asked to do more, contribute more, and prove their value. But how do you prove value? By not only implementing marketing campaigns, but also measuring their...
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